The existence of Regional Bank in every province in Indonesia is increasing and getting\nstronger which support the formation of Regional Development Bank Assosiation (RDBA)\n/Asosiasi Bank Pembangunan Daerah (Asbanda). There are some facts phenomenon happen\non the Regional Bank found through RDBA, such as: limited capital, low brand awareness,\ninnovation and lack of human resource competence. Making a study and discussing the\ndirection of the organization development and the changing which is done by the Regional\nBank in Indonesia is the purpose of this research. Quantitative and qualitative data collection\nmethod are being used to get the data needed followed by doing descriptive analyzing and focus group discussion to know the changing that happen on the Regional Bank. The\nsummary of the research findings are: there is a changing on the purpose, structure, culture\nand human resource so the Regional Bank will be able to increase its core capital, enlarge the\nsociety brand awareness, apply some innovations in banking system and also proffesional\nhuman resource. This finding could be used as the guidance for other Regional Banks which\nhaven�t done a changing to be able to increase the competitive advantage in facing the\nASEAN Economic Community 2015.
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